Imad Riachi is Chief Scientist at Essentia Analytics, a London-based financial technology start up. Essentia is at the nexus of finance, behavioural science and big data, helping fund management clients to identify and diminish systematic behavioral biases in their investment processes. Imad is a multi-disciplinary scientist with expertise in complex systems modeling/simulations, machine learning and big data. He has a Ph.D. in Neuroscience, an M.Sc. in Robotics, a B.E. in Computer Engineering, and different publications across disciplines. Imad was a core member of the Blue Brain Project, which evolved into the Human Brain Consortium, receiving from the EU in 2013, the largest research excellence award in history. Prior to joining Essentia, Imad was a strategist and algo-trading quant at Goldman Sachs.