Adrianna Tan
Founder & CEO, WoBe
Indonesia
Adrianna Tan works on the intersection of tech, content and social. From founding and growing tech startups in Southeast Asia to starting and running non-profits in India, she believes strongly that technology and social good can and should go together. In 2014, she founded WoBe, an innovative take on financial services for low income women in Southeast Asia. Headquartered in Jakarta and Singapore, she also helps Silicon Straits, a Singapore-based innovation tribe, start and grow companies. In that role, she helped to start and run Ideabox Myanmar, Mobile Monday Yangon, and a slew of other community-focused movements in Myanmar. With a breadth and depth of experience across technology and social causes, especially in the emerging economies of Asia, she brings a unique cross-section of skills that help sell products, drive growth, and grow communities of passionate users.
In March 2014, Adrianna founded WoBe, a financial technology company focused on creating financial services for low-income women in Southeast Asia. Through her experience with non-profits and mobile technology, she saw that women in the lower-middle income bracket were the most under-served. Her aim with WoBe is to improve the lives and cater to this growing demographic group. Smartphones are becoming more affordable and available for reach by women in developing countries and that demographic will have to overcome technical literacy to be able to use the smartphones efficiently. Adrianna believes that to develop mobile products you have to adopt a user-centric design that would make smartphone use a lot simpler for poor women.
This is where the idea for WoBe came from. The team is comprised of Southeast Asian women who are experienced veterans in development, tech, education, finance and content. WoBe is to develop and provide apps that can improve the lives of women as well as provide them with the power of making income through mico-entrepreneurship.
Through WoBe Adrianna is giving back to the society by supporting technology – an idea she feels extremely passionate about. Her in depth experience in tech and non-profit, allowed her to truly understand her customers which led to the recognition of the importance to adopt user-centric designs for an untapped female segment, thus empowering them.
